birdwatcher (birdwatcher) wrote,

  • Mood:


CHICAGO, June 1 /PRNewswire-FirstCall/ -- Lifeway Kefir, the nutritious probiotic beverage made by Lifeway Foods, is ready for its closeup in the new 'Sex and the City 2' movie. A bottle of Lifeway Kefir can be seen in the kitchen of the fictional character Miranda Hobbes in one scene in the movie, reflecting the appeal of the product to health- and body-conscious women like those depicted in the Emmy award-winning 'Sex and the City' television series and its two spinoff feature films.

"Ten years ago, Lifeway Kefir was a niche product. Today it's mainstream. Nothing makes that clearer than seeing it in a movie like 'Sex and the City 2' with stars like Sarah Jessica Parker and a pedigree that includes six years of top TV ratings," said Lifeway Foods CEO Julie Smolyansky. "This is excellent exposure for our brand among one of our primary target audiences – health-minded women in the 25-54 age bracket. It's hard to imagine a better fit for a movie placement."

  • Жена сообщает

    Portugal blocks remote lessons at private schools to help state pupils -- Portugal has blocked private schools from offering remote learning for at…

  • OK

    Первый человеческий постмортем трамповских глупостей. Jeffrey A. -- [...] The Trump administration’s nationalist push was…

  • Наконец-то

    China Deploys Anal Swab Tests To Detect High-Risk Covid-19 Cases

  • Post a new comment


    default userpic
    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.