Mr. Twister


CHICAGO, June 1 /PRNewswire-FirstCall/ -- Lifeway Kefir, the nutritious probiotic beverage made by Lifeway Foods, is ready for its closeup in the new 'Sex and the City 2' movie. A bottle of Lifeway Kefir can be seen in the kitchen of the fictional character Miranda Hobbes in one scene in the movie, reflecting the appeal of the product to health- and body-conscious women like those depicted in the Emmy award-winning 'Sex and the City' television series and its two spinoff feature films.

"Ten years ago, Lifeway Kefir was a niche product. Today it's mainstream. Nothing makes that clearer than seeing it in a movie like 'Sex and the City 2' with stars like Sarah Jessica Parker and a pedigree that includes six years of top TV ratings," said Lifeway Foods CEO Julie Smolyansky. "This is excellent exposure for our brand among one of our primary target audiences – health-minded women in the 25-54 age bracket. It's hard to imagine a better fit for a movie placement."
  • Current Mood: impressed impressed
Good for them! Way to go.

Только чего-то, акции LWAY продолжают падать.
(Может, впрочем, за компанию со всеми остальными)
Эх, жаль, никто еще не открыл кефирную скважину...
Злые языки говорят, что там все равно не та бактерия, что в оригинальном кефире с синей крышечкой из фольги. Надо бы проверить.