birdwatcher (birdwatcher) wrote,
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CHICAGO, June 1 /PRNewswire-FirstCall/ -- Lifeway Kefir, the nutritious probiotic beverage made by Lifeway Foods, is ready for its closeup in the new 'Sex and the City 2' movie. A bottle of Lifeway Kefir can be seen in the kitchen of the fictional character Miranda Hobbes in one scene in the movie, reflecting the appeal of the product to health- and body-conscious women like those depicted in the Emmy award-winning 'Sex and the City' television series and its two spinoff feature films.

"Ten years ago, Lifeway Kefir was a niche product. Today it's mainstream. Nothing makes that clearer than seeing it in a movie like 'Sex and the City 2' with stars like Sarah Jessica Parker and a pedigree that includes six years of top TV ratings," said Lifeway Foods CEO Julie Smolyansky. "This is excellent exposure for our brand among one of our primary target audiences – health-minded women in the 25-54 age bracket. It's hard to imagine a better fit for a movie placement."
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