birdwatcher (birdwatcher) wrote,

Рис Uncle Ben's: неизменно превосходный результат

Помните? Одна из первых телевизионных реклам. Всё, оказалось - расистский продукт. Про негров нельзя говорить "дядя". Mars, which makes Uncle Ben's rice, said in a statement the brand has "a responsibility to take a stand in helping to put an end to racial bias and injustices." It said it recognize that now "is the right time to evolve the Uncle Ben's brand, including its visual brand identity, which we will do." "Many African Americans object to the term "Uncle" (or "Aunt") when used in this context, as it was a southern form of address first used with older enslaved peoples, since they were denied use of courtesy titles," according to the Museum of Public Relations.

  • Post a new comment


    Anonymous comments are disabled in this journal

    default userpic

    Your reply will be screened