birdwatcher (birdwatcher) wrote,

Кажется, не всё потеряно

To test whether social norming could potentially change behaviour, CRRC Georgia ran a survey experiment. In the survey, one group of people were told that the majority of the public had stayed home the week prior. A second group was told that the majority of the people of their sex had stayed home the week prior. A third group was not told anything. Next, respondents were asked whether or not they planned on going out the following week.

The experiment found statistically and substantially large effects on the provision of information. People who found out that most people stayed at home were 18 percentage points more likely to report they intended on going out to socialise the following week.

Надо больше социальной рекламы!
Tags: статистика

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